Standard-Examiner: Dew Tour Will Not Return to Snowbasin

Gotta wonder about the wisdom of scheduling a winter "mountain" venue in Breckenridge or anywhere else in the Mountain West for the second week of December

Bad news for Ogden City "high recreation" branding this morning, as the Standard-Examiner announces that "The Winter Dew Tour is finished in Ogden and Utah":

Snowbasin Resort officials confirmed Monday that the popular freestyle skiing and snowboarding event will not be held at the resort in 2012.

“It’s not coming to Snowbasin next winter,” said Snowbasin spokesman Jason Dyer. “The whole tour is kind [of] going through an evolution right now.”

The Summer Dew Tour, which has been held in Salt Lake City, also will not be returning.

Read this morning's discouraging S-E story here:

• Dew Tour will not return to Snowbasin
  

There's more:

On Monday, Alli Sports, a division of NBC Sports Group, announced a four-year renewal of its partnership with Mountain Dew, along with next winter’s schedule for the new Dew Tour.

According to a news release from Alli Sports, the two groups are cutting the number of stops on the tour from seven to three.

Touting a “beach, city, and mountain” marketing theme, next year’s tour will be in San Francisco, Ocean City, Md., and Breckenridge, Colo.

The mountain portion of the tour will be in December, which Dyer said was part of the reason Snowbasin was left out of the loop.

Sadly, this development occurs just as the tour was developing into a big deal for downtown Ogden. Mayor Caldwell hits the nail on the head:

Ogden Mayor Mike Caldwell said the tour would be missed as it complemented Ogden and was in line with some of the city’s initiatives and branding goals.

“They were a great event and a good partner to us,” he said. “It will be sad to lose them.

Gotta wonder about the wisdom of scheduling a winter "mountain" venue at Breckenridge or anywhere else in the Mountain West for the second week of December. Howbout you?

So what about it, O Gentle Ones? Is the Dew Tour "kind [of] going through an evolution right now," as Snowbasin spokesman Jason Dyer suggests, or are we merely witnessing the slow death throws of another poorly-managed series of sports events?