Wednesday, January 23, 2008

The Best Snow Job on Earth?

Gentle Curmudgeon provides useful English translations for some hyperbolic marketing terminology

By Curmudgeon

Is it just me, or has the Standard-Examiner's coverage of the proposed high adventure indoor wading pool and hotel for downtown Ogden become a tad more conditional of late? New article about it all in this morning's Std-Ex.

Some interesting things therein. For example this:
The proposed $115 million water park that may be built on 1.6 acres at the northeast corner of 23rd Street and Washington Boulevard is viewed as a major component in the success of Midtown Village at The Junction, a luxury 14-story hotel that may be constructed across the street....A skywalk would connect the water park to Midtown Village at The Junction, which could have 300 rooms.
A hotel which may be constructed that could have 300 rooms? May implies may not, and could implies could not. I don't recall the first stories being quite this conditional.

And then there's this:
The year-round water park would feature a number of slides, a lazy river, a raft ride, spa area and a challenging flow rider that could complement the one that already exists inside the Salomon Center within The Junction, Kwiecinski said.
Would "complement" the flowrider at the Salomon Center? Would the English translation of that be "compete with" the Salomon Center's already publically subsidized flowrider? Would public funding for competition for a public-funded venue for which the city is already in hock be wise policy?

Finally, from this morning's story, we learn that the new High Adventure Wading Pool would be designed with a kind of Key West look and feel and ambiance. We've already been told, remember, that the Salomon Center flowrider provides better surfing than Maui. Key West, Hawaii in the high Utah desert and in the shadow of the Wasatch Mountains, which I've been told [and I believe it] offers "the best snow on earth." A perfect fit. A natural.

Let us hope the City Council does its homework before offering public funds to subsidize this High Adventure Indoor Wading Pool project, or Utah may become known as the place to go for the "best snow job on earth."

Curiouser and curiouser....

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