Standard-Examiner: Idaho Lifts 'Ban' on Five Wives Vodka - Updated

Idaho State Liquor Division "folds" like a cheap lawn chair

Here's the latest in the "Five Wives Vodka" guerrilla marketing story, folks, which has been simmering on the WCF front-burner for the past week or so:

Too funny.  The Idaho State Liquor Division "folds" like a cheap lawn chair:

• Idaho lifts 'ban' on Five Wives Vodka

All's well that ends well, we guess.

Update 6/7/12 7:00 a.m.:  The Idaho Statesman is on on the story too, confirming that indeed it was Jonathan Turley's strong attorney letter which tipped the scales, and also reporting that the Idaho State Liquor Division's policy flip-flop included a nice apology from the Idaho Likker Division for disparaging Ogden's Own Distillery's (OOD) fine "Five Wives" vodka product:

• Idaho throws out Five Wives Vodka ban

The Statesman story also hints that the controversy actually may not be resolved to the point where OOD might be willing to call off its legal dogs, as the Idaho ban isn't actually 100% overturned, but the new policy will merely permit Idaho on-premise licensees and retail consumers to purchase the "Five Wives" product by "special order," which is still a bit of a hassle, according to OOD spokesman Steve Conlin.

We'll continue to follow developments in this fascinating local story, Of course.

What about it Gentle Readers? Who among us doesn't believe that the Ogden's Own Distillers will do everything possible to continue to play this controversy to the hilt?