Whaddaya know? A near complete 180 degree turnabout within the span of one single day
More breaking news in the "Five Wives Vodka" guerrilla marketing story. The Standard Examiner reports this morning that the Idaho Liquor Division, duly embarrassed by the tidal wave of bad publicity, and under threat of percipient legal action, is now suddenly "willing to work with a broker to explore solutions that enable Five Wives Vodka, produced by Ogden's Own Distillery, to be sold in that state" "The use of viral marketing to get publicity has been brilliant," the the formerly intransigent director of the Idaho State Liquor Division, Jeff Anderson, admits:
Whaddaya know? A near complete 180 degree turnabout within the span of one single day.
As an added bonus, here's an interesting background story from the Idaho Statesman:
Be sure to check out the savvy reader comments beneath this latter story, which reveal that Idaho residents seem to have no higher regard for their own bumbling home state liquor regulation agency than do the thirsty lumpenciticens of our Beehive State for our correspondingly inept Utah Department of Alcoholic Beverage Control.
Seems like every time Big Gummint meddles in what should be the free private market, we always see the same ham-handed results, dunnit?
Saturday, June 02, 2012
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